The origins of TOCCA are as untraditional and whimsical as its clothing. In the winter of 1994, a group of friends and acquaintances gathered to celebrate the New Year in St. Lucia.

Named for the Italian word for «touch» after its intricate embroideries and luxurious fabrics, TOCCA combines the best of the romantic and exotic. It is unabashedly feminine, in a sophisticated European interpretation. The collection evokes the European traveler on holiday, a sensibility that logically led to the launch of TOCCA Beauty in 1997 with three unique and unusual products: a solid perfume, a dry oil skin smoother and a laundry delicate for fine washables in «Touch», a gardenia-based fragrance. These beautiful and portable items were intended for the European traveler on holiday. Emblematic of the free-spirited culture of the company, these products were unconventional categories with which to launch a beauty line. Yet they were an immediate success with the press as well as with retailers. With its distinctive and sophisticated fragrances, TOCCA Beauty quickly developed a cult following.

TOCCA Beauty can now be found in an extensive family of aromatic candles, luxurious bath and body products and fine fabric washes and eau de parfum. TOCCA’s sophisticated whimsy and beautiful design have garnered remarkable domestic and international press coverage including features in Vogue, Harper’s Bazaar, WWD, Elle and the New York Times. Celebrity devotees include Drew Barrymore, Sarah Jessica Parker, Natalie Portman and Gwyneth Paltrow.

Approach us for more brand, product and treatment information and news about TOCCA or visit www.tocca.com.