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«Beauty is how you feel inside, and it reflects in your eyes.
It is not something physical.» Sophia Loren

 

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Serge Lutens is a French photographer, filmmaker, hair stylist, perfume art-director and fashion designer.

Shiseido hired Lutens in 1980 to develop their product image. Throughout the 1980s he shot various advertising campaigns and films and designed makeup and packaging. These works won him two 'Lions d’Or' at the International Advertising Film Festival. In 1982, Shiseido commissioned Lutens to create a fragrance called «Nombre Noir».

In the early 1990s Lutens conceived and designed the «Les Salons du Palais Royal», a house of perfume in Paris.

In 2000, Lutens launched his own brand «Parfums-Beaute Serge Lutens».

For four consecutive years, 2001 to 2004, Lutens was awarded the «Fifi Award» for best Original Concept. In 2004 he was selected to participate in «Lille 2004  European Capital City», where he erected his «Olfactory Maze» an installation of concrete and light where he recreated scents from the city of his childhood such as rain, earth and leaves.

Serge Lutens perfumes differs from a pronounced individuality, on the verge of poetics and romance.

Approach us for more brand, product and treatment information and news about Serge Lutens or visit www.sergelutens.com.

Telli Bio-Boutique, 2009—2010